Simplicity isn't simple. To me, simplicity is about taking a client’s product, brand and passion and distilling them to their purest form. It takes a professional eye, an eager ear, and creativity to bring it to life. The Refinery 43 process is guided by this philosophy.
I want to know your vision and understand your business. Understanding more than just the basics will help us create the right objectives, timeline, deliverables, and budget.
I start every project with an outsider’s curiosity by first researching and closely analyzing your target market, larger trends and the competition.
I plan, sketch and produce. We’ll go over mood boards to help us better visualize the concept and preliminary designs will ensure we’re heading where we need to be.
I concentrate and evolve the concepts into a focused strategic direction. We will review the proposed solutions, and your feedback will help me provide the final look-and-feel.
I finalize your project for completion. This is when every small detail will be meticulously evaluated before handing you the final product.
I am ready when new solutions are needed to reinforce your new visual identity as your business continues to grow and evolve.